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Munich & its history
Meet at Marienplatz in the historic heart of Munich. Begin with a personal introduction to the city, its history and its historic old town before walking together to the first stop.
Corporate Experience
Munich Beer & Brotzeit
A personal introduction to Munich — through its unique beer culture, food, markets, history and the social role of the Wirtshaus.
Best for
Cultural Onboarding · Welcome · Small Teams
Understanding Munich’s way of life also means understanding how the city comes together — over beer and Brotzeit.
Markets and Wirtshäuser have long been part of Munich’s everyday life and social culture.
This personally hosted Experience brings together Munich’s history, beer culture, food and Wirtshaus traditions — creating space for conversation, connection and a personal introduction to the city.
Arrive
Experience Munich’s everyday culture beyond the workplace.
Connect
Spend time together, join the conversation and get to know Munich in a relaxed setting.
Understand
Gain insights into Munich’s beer, Wirtshaus and everyday culture — and the stories and traditions that have shaped it.
No seminar room. No traditional cultural training. Instead, experience Munich where its culture is actually lived.
Munich has always told part of its story through beer.
Beer in Munich is more than a drink. It is part of the city’s social life, its craftsmanship, its traditions and its identity.
Beginning at Marienplatz, in the historic heart of Munich, we explore how the city grew, why brewing became so deeply connected with Bavarian life and what the Reinheitsgebot really meant.
Along the way, history becomes something you can see, taste and experience — over a freshly poured beer, traditional Bavarian food and conversations in places where Munich’s beer and Wirtshaus culture is still lived today.
The experience
02
Beer & brewing culture
At the historic Museumsstüberl, discover Munich’s traditional brewing culture through a personally hosted introduction. Learn how a small number of simple ingredients become beer, how different beer styles reveal themselves in the glass and what distinguishes them. The visit includes a small beer tasting, a typical Bavarian accompaniment and time for another beer or a non-alcoholic alternative.
03
Through the Viktualienmarkt
Continue through the Viktualienmarkt and discover its history, traditions and importance to the city. Afterwards, stop at a selected traditional Wirtshaus for a Munich Helles or a non-alcoholic alternative with a small Bavarian accompaniment.
04
Beer tasting & classic Bavarian Brotzeit
Finish in a traditional Munich Wirtshaus with a tasting of up to five different beer styles and their individual characteristics. The culinary highlight is a generous classic Bavarian Brotzeit with selected local specialities — shared around the table, just as Munich’s Wirtshaus culture is meant to be enjoyed.
The exact route and venues may vary. We personally adjust and curate each experience to suit your group size, current opening times, the season, the weather and what is happening in Munich that day — while always reflecting Munich’s living beer and Wirtshaus culture.
What’s included
- Approx. 4 hours of curated Munich Experience centred around beer culture, food and Bavarian way of life
- Admission to the Munich Beer and Oktoberfest Museum
- Personal insights into Munich’s history, beer culture, Wirtshaus culture and local traditions
- Beer tastings, non-alcoholic beverages and selected Bavarian specialities as provided within the Experience
- A generous classic Bavarian Brotzeit with accompanying beverages
- All planned reservations and complete organisation of the Experience
- A private Experience tailored to your group
- Standard Corporate coordination
- Meeting point
- Marienplatz
- Duration
- Approx. 4 hours
- Group size
- 2–8 participants
Individual transportation to and from the meeting point is not included.
The experience at a glance
Approx. 4 hours
Personally hosted private experience
2–8 participants
Exclusively for your group
Marienplatz
Meeting point in the historic heart of Munich
Food & drinks included
Beer tastings, Bavarian accompaniments, food and beverages as provided within the experience are included.
Personally curated
Venues are selected according to your group and the conditions on the day.
Dietary requirements? Please let us know with your enquiry. We will accommodate dietary requirements wherever reasonably possible.
Good to know · Wine, spirits and additional orders outside the curated experience are not included.
A final taste of Munich
Helles, Dunkles, Weissbier — side by side, around the table.
Tailored to your participants
The Experience can be adapted to the participants and the occasion. If you wish, we can coordinate in advance with HR, People & Culture or the responsible team and take into account backgrounds, interests or company-specific topics.
It’s not about turning the Experience into a seminar.
It’s about creating a personal and positive cultural experience for the participants.
Pricing
All prices net, plus applicable VAT.
€1,100 total, net
€275 per person, net
Plus applicable VAT.
Standard Corporate coordination is included. Additional concept development, individual customisation or external services will be proposed separately where required.
Prefer to speak to us directly?
If you would like to discuss your plans before sending an enquiry, we would be pleased to hear from you.